Follow the instruction below to create an ad campaign on Google Ads:

• Go to Google Ads and click "All campaigns" at the top of the page, click "+", then "+ New campaign".
  

• Select one or more goals of the campaign. If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.  
  If the "Website traffic" goal is selected, specify the address of your site (for example, elama.global).
  

• Select the type of advertising campaign.

Campaign types include:

• Search campaign — When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Maps, Shopping, Google Images, and on the websites of Google search partners.
• Display campaign — The Display Network (GDN) includes more than two million sites and more than 650,000 apps, so your ad can show up wherever your audience is.
• Shopping campaign — Shopping campaigns help you promote your products by giving users detailed information about what you're selling before they even click your ad.
• Video campaign — Video ads are an exciting way to reach and engage your audience on YouTube and across the web. You can create and manage your campaigns in Google Ads, using the “Video” campaign type.
• App campaign — App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.
• Smart — Create text and image ads that show on Google, Google Maps, and across the web, and take advantage of minimal hands-on ads management.
• Discovery — Create visually rich, personalized ads that drive engagement with your brand across YouTube, Gmail, Discover, and more.

How to set up a campaign for the Google Search Network

Step 1: Campaign setup

1. If you decided to create a search campaign, you should choose the «Search» type.
2. Specify the name of the campaign. The name should be clear and relevant.

3. Set up Targeting and audiences options

4. Set Budget and Bidding options according to your needs

5. Add extensions and get up to 15% higher clickthrough rate by showing additional information on your ads. Click "Save and Continue".

Step 2: Ad group creation

1. Choose ad group type.
2. Enter a name for the ad group.
3. Enter or paste your keywords, one word or phrase you want to base your ads on. It’s recommended that you use one key phrase per ad group. You can use the same phrase with different keyword matching options, for example: "+ repair + bicycle + Munich" and "repair bicycle Munich".
In addition, you can get keyword ideas based on your site here:

4. Click Save and Continue.

Step 3: Ad creation

Complete all the fields on the "Create ad" page

• The final URL. This is the URL people reach after clicking an ad. It should match your ad.
• Headline 1 appears at the top of your ad and can contain up to 30 characters.  
• Headline 2 appears after Headline 1 at the top of your ad and can have up to 30 characters.
• Headline 3 appears after Headline 2 at the top of your ad and can be up to 30 characters.
• The "Path" fields are part of your Display URL (the green text under your headline text) and can have up to 15 characters each.
• Your ad's descriptions appear below the display URL and can be up to 90 characters.  
• Concerning the URL options: use this option only if you know what it is and why it’s needed. If you’re not completely familiar with this parameter, you do not need to use it.

So, your campaign is ready! Click "Continue to campaign" to finish.

How to set up a display campaign.

Step 1: Campaign setup

1. Go to Google Ads and click "All campaigns" at the top of the page, click "+", then "+ New campaign".

2. Select one or more goals of the campaign. If none of the goals fit with what you’re looking for, select «Create a campaign without a goal’s guidance».

3. Select Display Network campaign type.

4. Select Standard display campaign subtype. Click Continue. 

5. Specify the name of the campaign. It should be clear and relevant to you.

6. Complete all the fields:

• Locations. Remember that your customers are not only in the same region as your business, but also includes any locations where you can ship your goods.
• Languages. Set up language targeting by taking into account location targeting. For example, if you're targeting German-speaking users in Munich, remember to target the German language, and be sure that your ads are written in German.
• Bid strategy. You can read more information on bid strategy in Google Ads Help
• Budget.

 7. After that, specify additional settings:

• Ad rotation. Show ads that are expected to get more clicks or conversions. Recommended for most advertisers.
• Ad schedule. To limit when your ads can run, set an ad schedule. Keep in mind that your ads will only run during these times.
• Start and end dates. Your ads will continue to run unless you specify an end date.
  
• Devices. Device targeting lets you choose the types of devices where your ad can appear
• Frequency capping. Limit how many times your ads show to the same user.
  
• Campaign URL options. You can use this option only if you know what it is and why it’s needed. If you are not completely familiar with this parameter, you shouldn’t use it.
• Dynamic Ads. Dynamic ads let you show personalized content based on what people have viewed on your website or app. To show content from your website in these ads, set up a data feed.
• Content exclusions. With the help of content exclusion settings in Google Ads, you can block your ad impressions on placements that are not appropriate for your brand.

Step 2: Ad group creation

1. Specify the name of the group.

2. Select audiences

3. Specify demographic settings: you can reach people based on age, gender, parental status or household income.

4. Set content marketing: narrow your reach with keywords, topics or placements.

 

Step 3: Ad creation

Complete all the fields on the "Create ad" page. You should spend time on the display format of ads because high-quality images will attract more users. Click «Upload display ads».

If you don’t have appropriate display banners, you can create a responsive ad:

 That's all! Good luck!