The Advisor helps you to efficiently manage your advertising budget so you can make the most of your ad campaigns. It checks the settings of your ad accounts and campaigns and recommends improvements.
For instance, the Advisor can point at obvious problems such as the absence of negative keywords, extensions, UTM-tags. Also, with the help of the Advisor, we suggest new options to try for your advertising campaigns; these include remarketing, new strategies, new placements, etc.
For now, we display recommendations for Google Ads, Facebook, and Instagram.
This is how recommendations for Google Ads look like:
And this is how they look for Facebook and Instagram:
Business plan subscribers can take advantage of more than 40 recommendations available to them to enhance the effectiveness of their campaigns. These can be for new as well as existing campaigns.
Remember to check the Advisor before launching a new campaign and see if you need to make any corrections. You can find it on the sidebar:
We have 2 levels of recommendations; for a campaign and an ad account.
This is the overall performance rate of your advertising campaigns. It shows what percentage of your budget is allocated to campaigns that don't need any improvements.
For example, the total ad budget for Google Ads and Facebook Ads is $10 000. We have prepared recommendations for campaigns with a budget of $6000 — these campaigns need to be improved for better performance. Thus, $4000 from the total budget are allocated to campaigns with a high performance. $4000 are 40% of the total ad budget. You will see these 40% on the recommendation page.
Also, you can see recommendations for all accounts or a specific one.
Similar recommendations are grouped.
To open the list of all campaign or accounts which are related to a single recommendation, click on the “View recommendations” button.
To apply the recommendation, click on the “Improve” button: