To update bids automatically and get the necessary traffic volume at a favorable price set the Bid management tool.
You can set it for both search and display campaigns.
How to set the tool:
1. Log in to eLama account and choose the campaign for which you want to connect the tool.
2. Click «Bid management tool Off» near the campaign:
3. In the window that appears, select a template, set the maximum bid and click «Turn on»:
When you set the maximum bid it means that you are not willing to spend more than this amount. Actual CPC will be less than or equal to the maximum CPC bid. For Google Ads the minimum CPC bid is 0,01$ and the maximum CPC bid is 100$.
Manage campaigns in bulk
You can set one template or change the maximum CPC in several campaigns in two ways:
- Through the campaigns tab:
- Select the necessary campaigns
- In the upper menu that appears, choose «Tools» — «Set the bid management tool»
- In the window that appears, set the necessary template and the maximum CPC bid, click «Turn on»
- Through Statistics
- Click «Campaign statistics» and choose one or several campaigns for which you want to change the template or bid
- In the upper menu that appears, choose «Tools» — «Set the bid management tool»
- In the window that appears, set the necessary template and the maximum CPC bid, click «Turn on»
You can also set the tool through keyword statistics:
Google Ads templates
|
Bid management tool templates |
When to use |
Position |
|
The first position |
If you want your ad to appear in the first position |
First position above the search results page |
|
Above the search results |
If you want your ad to appear above the first search results page |
The top of the search results page |
|
The first page |
If it’s ok to appear at any position on the first page |
First page |
|
Fixed bid |
If you want your CPC to stay the same regardless of changes in the auction ( for example, if you know a true bid) |
Depends on the maximum CPC |