Our UTM tagging tool uses a special eLama tag format.
[ELama-campaign-name] value
[eLama-campaign-name] is a dynamic eLama parameter that conveys the name of an advertising campaign specified in Google Ads. If you change the name of an advertising campaign in the system, it will automatically be updated in the UTM parameters.
[eLama-link] value
[eLama-link] is a dynamic eLama parameter that conveys additional information about the campaign. The eLama-link value is necessary for the correct operation of statistics in eLama.
UTM tags are added using the Google Ads tracking template. The tracking template is needed to ensure that the dynamic parameters tracking your ad are filling with the necessary data with each click on the ad.
[eLama-link] parameter includes dynamic variables that enter eLama statistics and is displayed in the interface as explicit data:
| Identifier | Meaning |
| {campaignid} | ad campaign ID |
| {adgroupid} | ad group ID |
| {creative} | unique ad identifier |
| {device} | device type from which the click was made |
| {targetid} |
identifies a parameter responsible for an ad impression |
| {adposition} | ad position on the page |
| {network} | ad network from which the click was made |
| {matchtype} |
keyword matching option responsible for an ad impression |
Read more about UTM tagging tool setup here.