About Lead Ads
Lead Ads is a Facebook advertising campaign format that allows you to collect leads. This may include subscribers to your newsletter, registration for online or offline events, or records for testing a new product or service.
Advantages of Lead Ads
- When clicking on an ad in the Lead Ads format, the user will not be redirected to other pages, for example, to your website, business page on Facebook, or mobile app. This reduces the time a user spends making a decision and the user almost instantly performs the target action.
- The user does not need to spend time filling out the form as information is collected from the user’s profile. A user needs to agree with the completed data or make minimal changes. This reduces the number of failures.
- You decide what user data to collect by setting the necessary fields for the form.
- Lead Ads advertising is adaptive and looks good on both mobile and desktop versions.
What do Lead Ads ads look like?
The lead ad looks like any other Facebook ad. The only difference is that the users are taken to an on-Facebook instant form where they can edit and confirm their pre-populated information.
This is how the instant form looks like: