About Lead Ads
Lead Ads is a Facebook advertising campaign format that allows you to collect leads. This may include subscribers to your newsletter, registration for online or offline events, or records for testing a new product or service.
Advantages of Lead Ads
- When clicking on an ad in the Lead Ads format, the user will not be redirected to other pages, for example, to your website, business page on Facebook, or mobile app. This reduces the time a user spends making a decision and the user almost instantly performs the target action.
- The user does not need to spend time filling out the form as information is collected from the user’s profile. A user needs to agree with the completed data or make minimal changes. This reduces the number of failures.
- You decide what user data to collect by setting the necessary fields for the form.
- Lead Ads advertising is adaptive and looks good on both mobile and desktop versions.
What do Lead Ads ads look like?
In a Facebook feed, an ad in Lead Ads format looks like any other ad. The only difference is that the user is not transferred to another site when clicking on the ad. After clicking on an ad the completed form appears. The user will need to confirm the accuracy of the entered data.