Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display. Using the information that your customers have provided to you, Customer Match will target ads to those customers and similar customers.
Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. Here are a few examples of different audiences you can target with Customer Match:
- On the Search Network and Google Shopping, you can optimize your campaigns by adjusting your bid based on what you know about your customers’ activities.
- On Gmail, you can reach your customers or similar audiences using personalized ads at the top of their inbox tabs.
- On YouTube, you can reach new audiences, by targeting audiences similar to your most valuable customers.
- On Display, you can reach your customers or similar audiences using personalized ads on the Google Display Network.