You can view the performance statistics of your advertising campaigns in your eLama account. Statistics is available for Google Ads and Facebook Ads accounts connected to eLama.
We recommend turning off Adblock while working with your eLama account due to possible errors in the information transfer from ad systems to eLama.
You can work with data using a line chart or table. This is how the line chart looks like:
The chart displays the data from the table.
You can select up to two metrics that will be displayed on the line chart. By default, the total number of clicks and spend are displayed, but you can select other metrics (for example, ad impressions or CTR). You can also drill down data on the chart by day, week or month.
In statistics, you can:
- View data for the selected period and compare them with any period in the past;
- View data with or without VAT;
- Download the table in .csv and .xlsx formats.
Based on the statistics, you can manage your ads from the table:
- Set up the Bid management tool for one or more ad campaigns or keywords
- Turn on the UTM-tagging tool for one or more Google Ads campaigns at once
- Set up the ad scheduling for one or more campaigns
The table shows the statistics for all ad accounts connected to eLama. What metrics are displayed:
Data from ad systems:
- ad impressions
- Average click price
Data from analytics systems
- E-commerce data
Link your ad systems’ accounts and Google Analytics account to eLama for data transfer
Click the «Customize columns» button to add or hide certain columns. Place checkmarks on metrics you want to display in the table.
This option enables you to filter data in the table:
How often is the data updated?
The real-time data update is available for Business subscribers. To update data, click on the refresh icon in your account:
Data in eLama may differ slightly from data in advertising systems. This is because campaigns in advertising systems are regularly checked by an automatic system to protect against invalid clicks. The data may change based on the results of the checking.
If you want to track the key metrics on one dashboard, pay attention to Interactive Dashboards.