Reach people based on locations such as country, region or city.
Before you begin
Set up a campaign before selecting your audience.
- Open Ads Manager and select a campaign objective for your ad set.
- Go to the Audience section and select your audience source.
- Go to Locations and follow the prompts.
Choose your locations
There are multiple ways to refine your audience by location. Select any or all of the following options:
Select your audience location status
From the dropdown, choose the type of audience you'd like to reach within the location you select.
People living in or recently in this location (default option): Includes people whose home or most recent location is within the selected location. Use this when your goal is to reach many people within a specific area during a certain timeframe. For example, advertising a major concert or sporting event to people in a 20-mile radius of Dublin.
People living in this location: Includes people whose home is within the selected area. Use this when your goal is to reach people who reside in a particular location. For example, advertising a local store promotion to people who live near the storefront.
People recently in this location: Includes people who list their most recent location as your selected area. (This may include international travel.) Use this when your goal is to reach people in a specific area during a certain timeframe. For example, advertising a holiday event for tourists, or promoting a one-day sale at a local retail store.
People traveling in this location: Includes people in your selected area who are in their home country, but more than 125mi/200km from their home location (determined by device and connection information). Use this when your goal is to reach people who do not live in the selected area. For example, advertising a rental car service to people traveling to Sydney (but live in Melbourne).
Enter a location
Enter the names of countries, cities and regions in the box below the dropdown. For best results, enter one location at a time.
Locations you can search for
Countries (up to 25)
Cities (up to 250)
ZIP or post codes (up to 50,000)
Note: Depending on your campaign objective and audience selections, you can also include broad locations (for example, "Worldwide" or "Asia") and geographical regions (for example, "European Economic Area," "Android app countries" or "Emerging Markets").
If you don't have a location or aren't sure of one, select Browse for suggested countries and regions, or to use your saved locations. You can also enter a country name and Facebook will suggest high population cities.
Choose a location radius
The radius "pindrop" is a visual indicator below the location box. It identifies relevant areas inside a larger geographic area or extends your area's reach beyond its geographical boundary. You can either select "Drop Pin" and adjust the area by zooming, or you can select the dropdown from an area listed within the location box and use the slider to adjust the distance.
Radius minimum and maximum vary by location type, and don't extend into other countries, even when the visual map extends beyond a border. You need to include each country separately.
Your audience reach includes all other locations that fall within the radius.
Radius selection isn't possible when using ZIP or postal codes, states, regions or countries. In those cases, the radius would include an entire area.