Ads on Google can feature your business locations and lead users to call or visit your locations. When people search for nearby businesses on Google.com or Google Maps (for example, “coffee near me”), they may see local search ads that feature your business locations. Set up location extensions to show local search ads. Call extensions are not eligible to show with local search ad formats.
Here are some of the potential benefits of local search ads:
- Get more store visits. Local search ads can mean that you don't miss out on foot traffic nearby your location.
- Get calls. Local search ads may include an option for users to call your locations. They use the phone number of the featured business location.
- Help customers learn more about your business. Local search ads link to your business’s location page, which includes information such as store hours, address, customer reviews, and photos.
How they work on mobile
When users search for nearby businesses on Google.com, your business location may be featured at the top of the local results.
Similarly, ads that feature your business location may also appear when users make similar searches on the Google Maps mobile app.
How they work on desktop
When users search for a nearby business on Google.com and click on “More places” in the local results, your business location may be featured at the top of these local results.
Similarly, ads that feature your business location may also appear when users make similar searches on Google Maps on desktop.
To enable Google Maps to show your search ads:
- Enable location extensions for your Google Ads account.
- Set up or update your Google My Business listing. If you don't have a listing yet, set up your Google My Business listing. If you already have a listing, make sure your information is accurate.
- Use location targeting and bid by location. Target a specific location and set bids by location, so that your bids increase for people located near your business.
- Optimize your keywords. Use keywords in your campaigns that relate to your location and what people are searching for locally.
How to review your click history
To review how your search ads on Google Maps are doing, check your performance data. Search ads can generate three types of clicks:
- Get location detail clicks: when people click to expand ads from the search results list
- Get direction clicks: when people click to get directions to your business
- Mobile clicks-to-call clicks: when people click to call your business
To review performance of each kind of click from your search ads on Google Maps:
- Click Campaigns, Ad groups, Ads, or Keywords in the page menu.
- Click the Segment icon , and then select Click type.