Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.
Radius targeting: description
Radius targeting (also known as proximity targeting or "Target a radius") allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries.
Types of businesses that could benefit
- A business that delivers within a selected radius
- A local business whose customer base is within a radius around the business
Types of businesses that might not benefit
A business that only wants to reach specific cities, regions, or countries.
How to target a radius around a location
When you target a radius, it's worth keeping in mind that selecting a small radius could mean that your ads might only show intermittently or not at all. That’s because small targets might not meet Google's targeting criteria.
- From the page menu on the left, click Locations.
- Click the name of the campaign you wish to edit.
- Click the blue pencil icon, then select Radius.
- In the search box, enter the address of the location you'd like to use for the center of the radius. Enter the radius that you'd like to target and select a unit of measurement from the drop-down menu.
- Check the map to make sure you're targeting the correct area. When you're ready, click Save to add the radius target.
- Click Save.