Conversion tracking can help you understand how often your ad clicks lead to app downloads and in-app activity.
You can track application downloads in two ways:
- Tracking app downloads from Google Play (for Android apps).
- Tracking the first launches of the application (for both Android and iOS apps). This is available if you use Firebase or a third-party app analytics provider.
You can also track in-app activity. By tracking activity in the app, you can see how often advertising encourages users to make purchases or other actions you are interested in.
Learn how to set up conversion tracking for mobile apps in Google Ads.