Phone call conversion tracking allows you to find out how often your potential clients call you after clicking on your ad.
One benefit of phone call conversion tracking is that it can indicate the most effective keywords and campaigns that lead to phone calls. You can also evaluate the return on investment (ROI) and spread advertising costs more productively.
Types of phone call conversions to track:
- Calls from ads. A user calls you by clicking on a call-only ad or a call extension from your ad.
- Calls to a phone number on your website. A user clicks on the ad and then calls a forwarding number that Google Ads display on your website.
- Clicks on a phone number on the mobile version of your website. The user navigates from the ad to the mobile version of the site and then clicks on the picture, link or button with a phone number. In this case, clicks will be tracked, not calls.
- Import of call conversions. You can import call conversion data to Google Ads as the data is tracked in another system. This allows you to specify more exactly which calls you will count as a conversion. For example, you can track only those calls that end with the sale, and include the value of this sale. You can read more here.
All these conversions require Google forwarding numbers. They are available in these countries.