In order to identify which advertisement version is the most effective, try ad variations in Google Ads. With their help, you can find out how well your ads perform and which of them is performing the best. You can create various options, using different headlines, description texts, special offers, etc.
How to set up an ad variation:
1. Sign in to your Ads account.
2. From the page menu on the left, click Drafts & experiments.
3. Click Ad variations.
4. To create a new ad variation, click the plus button.
5. Select the campaign you want to run ad variations for. You won’t be able to create multiple ad variations for the same campaign in the same date range.
6. You can establish rules in the Filter ads section:
- Filter text ads by the headlines, description, and path fields.
7. Click Continue.
8. In the "Create variation" section, choose which type of variation you want to apply to your ads. Keep in mind that variations are case sensitive. Select an option from the list.
- Find and replace. Finds text within the ad and replaces it with another. For example, you may want to test a variation of your ad by replacing “Book now” with “Call now.”
- Update text. Modifies existing text in the ads.
- Swap headlines. Swaps headlines 1 and 2.
9. Click Continue.
10. In the "Set variation details" section, give your ad variation a name.
11. Set the Start date and End date of when you want to run the ad variations. Your ad variation will automatically start running on the date you select. If that date is today it will start running soon.
12. In Experiment split, enter the percentage of your campaign’s budget you wish to allocate for the ad variations. Your ad variation and original ads will be split by assigning cookies to users. That means users may see only one version of your ad, regardless of how many times they search. This can help ensure that other factors don’t impact your results and may give you more accurate data.
13. Click Create variation.