Data Studio is a free dashboard and reporting tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. Data in reports are updated once a day, so you can view the statistics for the previous day.
There are two ways of report creation. It depends on how you work:
Independent advertiser
In order to create a report in Data Studio follow the steps below.
Select Data Studio as a platform:
Follow this instruction if you want to create a report in Power BI.
Select the accounts whose data you want to upload to reports
If it’s the first time you create a report through eLama, you will be transferred on the page with the step-by-step guide on “How to set up the Google Data Studio and eLama integration”. It will take less than 5 minutes. This is how it looks like:
Let’s take a closer look at the integration setup:
First, click the “Go to Data Studio” button, you will be transferred to Google Data Studio. In Google Data Studio, click "Get started", accept the terms of use and pick how many notifications you want to receive.
After that, click on the Authorize button which will enable eLama to send data to your Google Data Studio reports.
Go back to our guide and copy the access token (step 4 of the step-by-step guide):
Go back to Data Studio and paste the access token into the empty field.
Complete the integration setup: select the created report from the list, allow this report to be modified and click “Connect” in the upper right corner.
Click “Create report”.
Marketing Agency
1. Select the report type:
- Report for one client
This report is for your client. It contains basic metrics for analyzing advertising performance.
- Summary report for an agency
Internal report for an agency. It contains data on client budgets and balances.
2. Select a client
You can add up to 15 clients to the summary report. If you want to add more clients, contact Customer Support.
3. Select the client’s advertising accounts
You can add up to 20 ad accounts for each client. If you want to add more, contact Customer Support.
4. Set up the Google Data Studio and eLama integration. Follow the steps mentioned above ( Independent advertiser section) to proceed.