How it works:
The system will increase/decrease your bids (for Google Ads only), stop ad impressions or alert you if the conditions you set are met.
For example, a rule can stop ads if this week the ad was clicked no more than 2 times or send a notification to your email if more than $200 has been spent on the campaign this month.
You can set the automated rules for Google Ads, Facebook, Instagram and TikTok Ads.
How to set up automated rules:
1. Go to your account. In the left menu, click "Automated Rules":
2. Click "Create Rule":
3. Select the account for which you want to configure the rules.
4. Select campaigns or ads and click Continue:
5. Create a rule template.
a) Select a metric you want to track
Metrics for Google Ads:
- Clicks
- Impressions
- Cost-per-click (CPC)
- Cost per 1000 impressions (CPM),
- CTR
- Spend
- Conversions
- Conversion rate
Metrics for Facebook Ads:
- Clicks
- Results,
- Cost-per-click (CPC)
- Cost per 1000 impressions (CPM),
- Cost per result
- CTR
- Spend
- Reach
Metrics for TikTok Ads:
- Spend
- Cost-per-click (CPC)
- Cost per conversion
- Impressions
- CTR
- Clicks
- Conversion rate
- Conversions
- Cost per 1000 impressions (CPM)
Specify the value of this metric. You can not specify exact numbers - the rule is applied if the value is less than or greater than the specified:
A rule can consist of several conditions. Just click "Add condition".
Select ”and” / “or” operator by clicking on three dots
b) Choose an action — stop impressions, send you a notification or both actions (+ increase/decrease bid for Google Ads):
If you selected "Receive Notification," enter your email:
c) Specify the period:
For example, the rule for the condition "Send a notification by email if more than $90 has been spent this week" looks like this:
6. Enter a name for the rule and click Create Rule.
The rule appeared on the list. It can be stopped, changed or deleted:
