eLama Dashboard acts as a comprehensive control panel that allows you to track key advertising metrics and compare the efficiency of different channels and other metrics.
Use the Dashboard to analyze what’s happening with your ads quickly. The dashboard also can be exported in PDF and used as a report.
What data can be displayed on the dashboard?
Statistics for Google Ads and Facebook are displayed on the dashboard if these advertising accounts are linked to eLama. Make sure to connect Google Analytics to eLama to track conversions as well.
How often is the data updated?
All the data in the dashboard and statistics are refreshed automatically every night.
For “Business Plan” users, real-time updates are available. Click on the “Refresh” button (you can update the data up to 3 times a day).
The elements and possibilities of the dashboard
1. The built-in calendar lets you choose the period for data display
2. Widgets show the total values for the metrics you selected
3. Graphs display metrics in dynamics
4. Diagrams display shares between segments
5. A histogram to display indicators or the ratio of segments in dynamics
6. A table with keywords
These keywords can be sorted by campaigns, costs, clicks, conversions, and cost per conversion.
Each element has its individual settings. There are also common filters for all elements on the page.
You can apply filters for all elements on the page using the panel on top of the dashboard. This includes filters like accounts, account types, and goals.
Let’s learn more about the setting options for each element.
Widgets with a display of total values for selected metrics. Settings:
You can choose a metric and goal (1), and then set up filters (2). These filters are available for every element on the dashboard page.
The graph has 2 modes: “One metric in different segments” and “Compare multiple metrics.”
Using the mode “One metric in different segments,” you can choose one metric (for example, Average cost per click) and segments.
For instance, if you want to see the cost per click in different advertising systems:
Using the mode “Compare multiple metrics,” you can compare multiple metrics in one graph. To do this, choose a few chart lines and set up the detailing. You can compare up to 6 metrics.
Pie chart. Settings:
Only one metric and one segment can be displayed on the diagram. For example, the share of costs between different placement types can be displayed:
The same settings are available for the histogram as for the graph. An important difference is that while choosing the segment in the histogram, you can use filters only.
Table with keywords
You can choose one advertising account from which 30 keywords can be displayed. All keywords can be sorted by campaigns, costs, clicks, conversions, and cost per conversion.
All table rows are clickable; clicking on a keyword will redirect you to statistics where you can see detailed information about costs, clicks, and other metrics.
The dashboard export to PDF
You can use the dashboard as a report for your client or your supervisor.
First, customize widgets for those metrics that a client or manager pays attention to, and then export the dashboard to PDF:
If you need to compare periods with each other or export the data to Excel format, you can do this in statistics.