Select the audience that you want to target, add keywords and negative keywords to help target your ads more effectively.
Choose where to display your ad – i.e., the city, district, or country that'll see your ads. Also, select the kind of audience you want to target there:
If you don't want to display your ads in certain places, exclude them from the targeting. To do this, fill in the field "Select locations to exclude."
In the field "Language" indicate what language your target audience speaks. Google Ads defines languages based on browser settings, search history, and other signals.
Google Ads will not translate the ads or keywords to the selected language, so if you choose the English language, your ads should be in English.
Keywords are phrases that are used in Google Search by users to find goods and services.
Enter them in the appropriate field and click on the button "Add."
You can add keywords one by one or as a list. Each keyword must be added to a new line.
All the phrases will be displayed in the table below.
You can search for specific keywords using the search bar over the table.
You can also use filters and regulate the number of displayed keywords:
The tools will show you the efficiency forecast for your ads, based on the following data:
- CPC – average cost per click for this month
- Impressions – the approximate amount of impressions per month
- Matching options – control which words and phrases trigger your ad
You also have the ability to set up a matching option for your keywords. Learn more about matching options by clicking on this link.
If you change the matching option, the impression and CPC forecasts may change.
You can delete certain keywords or change their matching options all at once if needed. To do this, mark the keywords and click on "Delete" or "Change Keywords Matching Options".
You can add negative keywords to ensure that your ads are displayed only to the relevant audience.
For example, if your keywords are "internet marketing service" and you entered "design" as a negative keyword, then your ads won't be displayed if the user searches for "internet marketing and design service".
Negative keywords can be used in different matching options. Learn about matching options for negative keywords by clicking on this link.
Once you are done adding negative keywords, click on "Next"