In the field "Daily budget", specify your daily financial limits for this campaign.
Bidding
The "Target Impression Share Bidding" strategy is used for campaigns created with eLama. This strategy allows Google to choose bids in every auction independently.
Here, you can choose how often you want your ads to be displayed and on which position in Google Search. Three positions are available:
- At any position on search results pages
- At the top of the search results page
- At the top position on the search results page
In the field "Target impression share" indicate how often you want to win the chosen position.
In the field "Maximum CPC bid" determine the highest amount that you're willing to pay for a click on your ad.
Important note: Bid limits won't be used in display-only campaigns.
Impressions
This is where you can select the end date and set up your ad schedule.
