Define the amount you're ready to spend on the ads per day or for the entire duration of your advertising campaign.
If you choose a "Traffic" marketing objective
You can select one of these bid strategies and budget optimization options:
- Lowest cost – you can bid to get the lowest possible cost per optimization event (link to the Help)
- Cost Cap - Facebook tries to stay under the cost you indicate by going after the lowest cost events available (link to the Help)
- Bid Cap - this bid strategy allows you to set up bid control, indicating the maximum bid that can be spent in an auction (link to the Help)
- Clicks - your ads will be seen by people who click on ads more often
- Impressions - people will see your ads as many times as possible
- Unique impressions per day - people will see your ad once a day
You can also set up the average bid price and choose when you get charged:
- Clicks - you will be charged when a user clicks on your ad
- Impressions - you will be charged when your ad is displayed
If you choose "Conversions" as your marketing objective
You can select the same bid strategies, but the optimization settings can be different.
To work with the "Conversions" marketing objective, you must set up a Pixel on your website to track the efficiency of your advertising campaigns and create audiences from your website visitors.
If your website doesn't have a Pixel yet, click on the "Add" button and select how you want to install the Pixel code. You can do it manually using step-by-step instructions or send directions to your developer automatically via email.
Once you've added a Pixel to your website code, it will appear on the list, and you can choose it from here.
Automated eLama rules
Automated rules are currently under development.