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eLama performance tools

How-to guides on using eLama performance tools: from bid optimization to ad campaign management.

How to set up Facebook Ads campaign in eLama

  • Facebook Campaign Creation Tool
  • Step 1. Beginning
  • Step 2. Audience
  • Step 3. Ad creation
  • Step 4. Placements and images
  • Step 5. Budget
See all 7 articles

How to set up Google Ads campaign in eLama

  • Google Ads Campaign Creation Tool
  • Step 1. The audience and semantics
  • Step 2. Keyword grouping
  • Step 3. Ad creation
  • Step 4. Budget and bids
  • Step 5. Export

Bid Management Tool

  • How to set the Bid management tool for Google Ads
  • How to set ad scheduling

Advisor

  • Recommendations: How they work, how to use them and where to find them

Automated rules

  • How to set up automated rules for Google Ads, Facebook Ads and TikTok Ads

Ad campaign management

  • Viewing Statistics

Performance Statistics

  • Performance Statistics Features
  • eLama Dashboard features
  • How to connect an analytics data source to eLama

Google Ads voucher

  • How to apply Google Ads voucher and check if a voucher has been applied

BI Reports

  • What are BI Reports?
  • How to create your first report in Power BI
  • How to open a template in Power BI
  • How to view multiple reports in Power BI
  • How to enable report publishing in Power BI
  • How to create your first report in Data Studio
See all 13 articles

Facebook Lead Ads Import Tool

  • How to connect Facebook Lead Ads Import Tool
  • How to set the interval for receiving leads and the subject of the email
  • How to add a new email for receiving leads

UTM parameters

  • How to automatically add UTM parameters in an ad
  • Features of eLama UTM parameters for Google Ads
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