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PPC advertising

eLama Knowledge Base: Learn more about PPC advertising.

PPC metrics

  • What is Customer Lifetime Value?
  • Online store conversion. What is it?
  • The landing conversion. What is it?
  • Conversion — what is it and how to calculate it?
  • CPC in advertising. What is it?
  • CPO in advertising. What is it?
See all 9 articles
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